Consider All Your Book Marketing Options
If you plan to become an author and publish your work independently, understanding more about book promotion services is in your best interest. In its most basic form, the goal is to reach target readers with news of your book's publication. Doing it can take many forms; some will be more beneficial than others, depending on you and your book. It's also helpful to understand more about media today, and thanks to the internet, things have become niche. Legacy media with mass audiences is under siege and being replaced by online outlets with specialized audiences – it's been a huge change.
The Internet also adds secondary value to many traditional PR tactics. Events are a perfect example because they can now be live-streamed to audiences too far away to attend. They can also be recorded so that people can watch them "on-demand" style at convenient…